About Money Concepts

Our goal at Money Concepts has always been to provide our clients with the tools to achieve financial independence. Through an integrated approach to personal finance, we help our clients accomplish four things:

  • Assess their current financial situation;
  • Determine their financial priorities;
  • Set realistic goals; and
  • Implement the financial tools to achieve these goals.

As an independent company, we are free to choose the financial services and products that best meet our clients’ needs. And that’s the way it should be.

A History of Growth

Money Concepts was founded in 1979 in the United States to meet the growing need for personal financial planning services. In 1984, the late Grant Sylvester, a senior financial services executive, established Money Concepts in Canada. In 1997, after over a decade of successful growth, Grant Sylvester opened ownership in the parent company to individual franchise presidents and employees. Money Concepts is a true team company with franchisees playing a direct role in the success of the parent company, as well as their own franchise. Today, it is Canada’s largest franchised financial planning company and is wholly owned by Investia Financial Services Inc., a subsidiary of Industrial Alliance Insurance & Financial Services Inc.

What does Investia mean for Money Concepts?

A Member of the Industrial Alliance Group, Investia Financial Services Inc. has been in operation since 1999. Our financial services firm offers a range of products and services associated with the distribution of investment funds and segregated funds.

Investia Financial Services Inc. offers your advisor the strength and stability of a large company, combined with independence and a wide variety of product choices. With Investia Financial Services Inc., your advisor is able to provide you with the investment product that suit you best. Investia Financial Services Inc. offers your advisor access to Canada’s top mutual fund companies.

As a Money Concepts client, you will have access to a large selection of Canada’s best financial products. Money Concepts and Investia Financial Services Inc. are committed to helping you, and your family, achieve your financial goals.

Who is Industrial Alliance?

Founded in 1892, Industrial Alliance Insurance and Financial Services Inc. is a life and health insurance company that offers a wide range of life and health insurance products, savings and retirement plans, RRSPs, mutual and segregated funds, securities, auto and home insurance, mortgage loans and other financial products and services. The fourth largest life and health insurance company in Canada, Industrial Alliance is at the head of a large financial group, which has operations across Canada as well as in the Western United States. Industrial Alliance stock is listed on the Toronto Stock Exchange under the ticker symbol IAG. Industrial Alliance is among the 100 largest public companies in Canada.

A Member of the Industrial Alliance Group of Companies